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Kit "Most Often Asked" Question of the Month...
"How do I send my HTML Email and other Marketing pieces..?"
Hands down, the number one question we get here in the office is:
"How do I get my HTML into my email?"
Well... that is a good question since most people's experience seems to end with programs such as Outlook, Eudora or Netscape Communicator.
Unfortunately, these email clients do not make it very easy to actually enter in your HTML in to the body of your email. Further, they also do nothing to help you be able to detect whether your recipient can open & read the HTML Email you are trying to send.
There is no better way to make your customer hit "unsubscribe" than to send them a long string of junk HTML. Best intentions notwithstanding.
You know I am a big believer in "letting the software do the work for you." Whatever I can do to automate things is first on my list. Don't have your day taken up by daily chores -- let the software do it for you!
Now, I say this not because I am lazy (well, maybe just a little), but because the key issue here is that you want to spend your time doing the important stuff such as marketing, promoting, testing ads, etc. (things which make you money and grow your business)!
Don't take this lightly; think about it. What makes your business grow? Taking care of tedious daily tasks like processing orders, filling requests, importing information into your database, etc... OR promoting your business to generate sales and growth, as well as to earn more money?
That being said, here are a few email clients we've tested in-house and endorse wholeheartedly. Note! Some of these client excell at certain aspects of email marketing and offer different levels of functionality. Be sure to compare your business needs with what they offer so you can be sure to get the most out of your hard earned money.
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Keep in touch with your visitors and customers...
with Constant Contact |
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Build and manage your permission-based email lists Affordable
- starts at just $10 per month |
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Mailloop - Automated Text Email Marketing
I
want software to automatically turn itself on in the morning before I
get to work, check my e-mail, and automatically process any information
requests, subscribe and unsubscribe people to my newsletter, import my
customers' order forms into my customer database, as well as any survey
forms into my database, process any autoresponder and e-mail forwarding
requests, etc.
It just leaves me with personal e-mail to take care of when I get to my computer in the morning. If I want to e-mail my customers or potential clients (from ads I have run), I want software that, with a push of a button, will automatically mail merge my entire customer database information into mass personalized e-mail (like "Hi John, thanks for your inquiry on May 20th, 2002"... etc.).
If you have Corey Rudl's Internet Marketing course, you know the importance of "follow-up" offers and why it is critically important to stay in touch with your customers continually.
Software that can do this will make my business (and your business) VERY profitable. As you may already know, more than 50% of your net profits will come from follow-up offers, if you do it right.
How about software that will post my ad to 15 newsgroups every week (without getting cancelled by the cancel-bots)? And the list just goes on.
Well, there is software which will do everything just mentioned (and much more). It is called "Mailloop" and I highly recommend that you click here now to learn more about it (you will be pleasantly surprised).
Broadc@st - Desktop Bulk Email Solution
MailWorkZ
has taken Email Marketing to new heights with its powerful relationship
Marketing Tool, Broadc@st HTML. Using the power of advanced design tools,
easy-to-use interface and campaign management features, you can send your
bulk e-mail campaigns, newsletters, weekly specials, support tips or marketing
messages in an effective and efficient manner - providing each of your
customers with the personalized attention they expect and the support
they deserve.
We want to show you how easy it is to create and send your own e-mail marketing campaign. Download your full featured copy of Broadc@st HTML for a Free 10 day trial - complete with technical support.
Broadc@st has thought of everything, send your messages
in text, html email or AOL formats, plus extensive list management tools,
campaign management and an easy to follow wizard. Click
Here for More Info!
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WorldMerge - Personalization Tool for Text & HTML eMessaging ColoradoSoft's WorldMerge
is a great little program which allows you to attached a spreadsheet
or database to a mailing and insert merge codes wherever you wish
to personalize. Most suited for the Small Business of Department who manages their own data & customer lists. WorldMerge also has a great preview function which allows you to quickly scroll through every email you are about to send, AND let's you view the merged data - A+ program! |
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eMerge, by Galleon
software is a nice application for Macintosh users who want
to send Bulk Email. eMerge is a stand-alone Macintosh application that lets you create an e-mail form letter, customize it automatically for everyone on your mailing list, and send it directly to their Internet mail servers. |
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AWeber - Powerful
Automated Autoresponders!
Try a FREE Test Drive of AWeber Today
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